Incorporated under the Companies Act, 1956, the company is promoted by Shri Mohinder Singh Taneja and Shri Amarjeet Singh Taneja who hail from a reputed business family dealing in Automobile Tyres and Tubes for over 40 years.

The main objective of the company is to fulfill people's automobile needs by providing superior quality tyres and tubes in the following categories: Heavy/Light Commercial Vehicle Tyres, Two and Three wheeler tyres at competitive prices. The company is proud to be recognized as authorized dealers of the following reputed companies: CEAT Tyres, JK Tyre & Industries, Apollo, MRF, Birla, Continental, Bridgestone, SuperKing Neumex by Ace Group etc. The company also sources tyres from leading factories based in China and Thailand.

The company caters to the North India region through corporate offices and major retail outlets in the Delhi-NCR region. The Company's day to day business is looked after by Shri Mohinder Singh Taneja and Shri Harvinder Singh Taneja, accompanied by a well qualified team of personnel and a reliable network of transporters and other agencies.